So you're ready to start a blog and become a thought leader in your industry. You've created a memorable name for your blog, filled out a content calendar, and even started writing a few blog posts.
There's just one problem: You have no authority in your field.
As it is right now, you're obscure and unknown. The sight of your name at the top of a blog post doesn't exactly inspire the masses to sit up and cling to your every word. And your calls to action are most likely met with thoughts like "Do I trust this person enough to take her advice?"