If you're new to the digital marketing scene, you may not yet know the difference between the many similar terms - SEO and SEM, for example. People often mistake these terms and think they can be used interchangeably. However, while SEO and SEM are closely related, they're used and implemented completely differently.
In this article, I will explain the differences between the two and make sure you'll have a full grasp of them so there will be no more confusion. Let's start learning!