The personality of an organization that it wishes to depict can be done effectively through logo creation. This is the same image that is developed through branding strategies over the years. These branding strategies comprise of the attitude that the business meant to be depicted, an exclusive culture that the target consumers can relate to or wish to be a part of.
The following are some grave mistake that designers should avoid when they need to create an operative logo design.
Creating a Poor Quality Logo
There is a saying that 'don't hunt what you can't kill.’ It applies completely when it comes to the process of logo creation. If you cannot afford to hire a good logo creation service, it's better that you leave the whole process to be dealt with later rather than committing the blunder of getting cheap logo creation services. Getting cheap quality logo creation will only depict an adverse image of your company that you should better avoid.
Stuffing the Logo With More Than it can Handle
Overloading the logo with text and images is a mistake. Logos should always be attractive while being simple. They should portray the company’s motive effortlessly and should sustain with its professionalism and integrity at the same time. Anything additional can make the logo look jumbled.
Creating mysterious Logos
The quote 'curiosity killed the cat' is not applicable while creating logos for your business. You don't want to overkill your customers with mysterious logos. You should not want them to wonder the exact purpose of the business and what it is about. That is true, mysterious logos can amaze them, but this might take years for them trying to catch up on the objective besides your logos, which any business is least likely to afford and definitely won’t put up with. Consequently, it is better to keep the themes of your brand logo as straightforward as they can be. Your logo should be able to tell the story behind your business from a single glance to your prospective customers.
Either too Small or Too Big
Logos should always consist of the standard size or should possess the capability to be compressed into large and small both sizes at the same time. Most of the times, customers need logos to be of the standard size to make it easier for them to use in different social media platforms as well. Logos that are dissimilar from the standard size might look somewhat different primarily, but when it comes to their functionality, your customers can get angry about the quality. It's consequently best to keep the logos by the standard size.
Using Inappropriate Colors
Colors always play a vital role in transforming your logo into entities that are attractive and impressive. The colors you pick during the logo creation process should be able to reflect your business' goals well. For example, an organization that is concerned with baby garments can use colors like sky blue and baby pink in their logos, but it might not be as effective if the company that deals computers uses the same colors.
Using the Wrong Font
As far as logo designs are concerned, business owners can utilize different fonts from simple small letters up to huge and decorative letters. In addition to that, logo seekers can also find abstract fonts. With all these varieties of choices, business owners may ultimately use the font wrong for them, which can simply ruin their logo design. So, the sit down first to determine your brand and then look for the most suitable font style that reflects the theme of your business.
Relying on Color
Colors play a vital role when designing logos. These colors can turn simpler logos into livelier and more appealing ones. However, it is important not to put too many efforts into colors since you might overlook certain features on your logo that can enhance your brand. Thus, the best way to create a logo is, to begin with, monochrome colors.
Typographic Errors
Typographic errors usually do occur when designing logos over a tight time frame. Other than minor errors like spelling mistakes, one might also make typographic mistakes like spacing, kerning, and sizing. When a designer commits these mistakes, business owners will have a tough time balancing their logos.
Too Complex
Brainstorming about the core functions of the business allows the designers to come up with unique styles that can be incorporated into logos. Unfortunately, these styles can be a failure since logos may take the shape of complex images, which can be difficult to comprehend. Therefore, it is suitable to keep it simple and ensure that your logo will fit any place, from small business documentation up to large billboard ads.
Imitating Logos
It is easier to find catchy logos and use them as a starting point. This seems like a good option. However, make sure never to copy logos since this may cause serious issues such as legal proceedings from the logo owner that you copied. When you know all these, logo designers can avoid these mistakes and create brilliant logos. For those who are planning to design a dependable logo, it is always advised to hire experts to do the job.
What Can You Do to Counter Those Mistakes?
If you want your company to be considered as a competent organization, then your logo design must be designed and reflected as a proficient logo design. This means that a skilled and experienced designer is required who can understand the intentions and concept that a company wants to present to their prospective consumers.
Never Employ an Amateur
If you employ an unprofessional designer, then the designed piece will also look amateur to your target audience. Amateur designers will end up designing the logos which are not satisfactory or unique and will become a problem when you wish to modify or update them when you feel the need. These logos have an extremely short lifespan and all your efforts, investment and time will simply be lost. So, do not commit the blunder of hiring an amateur for your logo design.
Avoid Falling for Current Trends
A logo design is supposed to be a brand representative, and a brand can be considered as the person it represents. Consequently, it needs to be made sure that the created logo is as exclusive as the brand personality itself. Many companies commit the mistake of selecting ideas from trends that are ongoing. This stops your design from being unique. For instance; swoosh or sway design that many companies have used in their logos has caused their logos to fail. Disregarding the current trends and originally creating designed logos is the goal.
Designer’s Own Preferences
Never create a logo for a company based on your choices rather always asks what the organization intends in terms for a logo, take their meaning or the concept into consideration effectively. A logo designer if sticks to the clients' brief can create amazing logos. An effective logo should be simple and thought-provoking. Additionally, too many specificities in the design can only give rise to confusions for the target consumers. The target audience does not have time to comprehend a thorough logo design. Thus, it is not wise to create logos designs which are so complex in design that consumer finds himself lost while seeing them.
Author Bio: Anthony Parker has been an expert in custom logo design services for the past few years. He completed his bachelors in Computer sciences however had always been interested in logo designing. He now writes blogs which help pave the way for new individuals coming into the field.