A great UI design is one of the most important keys to achieve success for a web page or an app. If your business requires a mobile sales app, one needs to determine the best tool, the best framework and the best mobile app builder to establish a strong brand along with e-commerce experience if possible. Utilize the marketing channels including social media for influence too. Here are some top tips for creating effective User interface (UI) and user experience (UX) design:
1. Place yourself as a good user before designing
To design a good UI, one needs to become a user first. Consider the interests of a typical user, the design of the web app, or mobile app that will be appealing and then try to create a design that suits the brand as well as the market. The latest design trends are not required - stick with what can be good for the user. Balance all elements based on what the user wants to see.
2. Know your audience thoroughly
Designing without a particular demographic in mind is crazy because the first step should be to identify your audience. One should gauge as to why the page or app will be important to them. Before you can start using ideas, it's critical to know the intended audience along with shareable insights with proper research.
3. Make your content and features relevant
While creating an app or a website, you need definite goals along with varied products or features to share with people, but keep the design action-oriented enough to let users interact with them. Entice visitors to know more about your offerings with a stand-out design. As a user, one need not have to hunt for something and hence the navigation should be relevant enough to make the site accessible.
4. Avoid excessive scrolling
Users don't like to scroll and hence it is important to have a page short and the content broken in parts. Add tabs or navigation to switch between different sections or pages. Try adding a button that features a call to action that users would be forced to click.
5. Typography is a must
Typography helps users to navigate through the product showcase and the page content. The fonts should be simple and elegant, easy to read and not at all erratic. It takes skill for applying typography to content and ensuring that the content will be conveyed to the user. Users love to read content which features beautiful and legible great typography.
6. Add options and shortcuts to the UI
Everyone loves to have multiple options to perform things quickly. Once the layout is decided upon, the next step is to incorporate options and shortcuts. Add "Show more" to longer pieces of content so that the user can bypass content if they do not want to read. Users feel comfortable with shortcuts.
7. Always ask different people for input
An invaluable part of the design process is the opinion of others other than designers. Ask friends or colleagues to assess the app or program with a fresh perspective. The creation of great UI/UX design involves the right synthesis of ideas and opinions.
8. Identify the end goals
You need to determine the objective as well as the goals of the interface. One needs to mitigate the friction of reach the goal with task-driven interaction in the app or the site. Create something innovative to go with the navigation so that the end goals are served.
9. Intuitive design is the best
The best UI design should revolve around creative navigation concept. Users need a direction and flow that should work intuitively. To surprise a user should be part of the entire online experience since then one can assuredly win consistent user retention.
10. Focus on the overall context
The best UI design revolves around Context, context, and context. If the site is without context, it is useless. Banking on the bus to the shops is not at all like online banking through the desktop. Get a context for the site or the app and then revolve the content and design around it. One should also target the relevant audience too.
11. Draw the bigger picture
It is important to draw the bigger picture and should contain elements that give a overarching context to your offerings. The UI design should be centred with the overall market picture and the offerings as solutions to generic problems that your intended audience might face.
12. Distribute value
Deeply comprehend the value that you are offering to the users with the UI design. Kick start with a mental model of the site supporting the value proposition. Be wise to design an interface that can guide users quickly and reward them too.
Author Bio - Keval Padia is a Founder and CEO of Nimblechapps, a fast-growing android app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.