A responsive design is a technique that is followed across the world by the designers to build a website that can run on the variety of devices without losing its structure. Nowadays, business companies are adopting responsive web design to create attractive websites that run and look completely perfect across the range of user's screen without changing the code. Responsive web designs offer flexibility to the users to browse the same website over many devices with same features and flavors.
Since the evolution of smartphones, a massive number of online users has shifted towards mobile browsing due to which businesses were feeling tough to target these audiences. By adopting the responsive web design companies can reach and target mobile audience by offering them their latest products or services. In today’s fast paced moving environment, no one has the enough time to browse websites through laptops, desktops, notebooks that stand for the reason that why the responsive site has become an important source to targeting mobile audience.
For getting the better understanding of responsive design, you can browse the website of Tutorialspoint on desktop and laptop to get the idea how it works.
Read this blog to know how responsive web design has become the essence of every business. A responsive design,
Increases Visibility in Search Engines
Having a responsive web design will reduce your extra time and efforts in maintaining your site. Further, from SEO point of view managing your one website will become easier with a single set of hypertext links. It allows SEO professionals to focus on maximizing your outreach on the global platform with an excellent SEO strategy. SEO campaigns are time taking process but by having a responsive web design, professionals would be able to focus on a single site with unified tactics across devices. Thus, a responsive web designs overall increase you site visibility in search engines.
Offers Great User Experience
Responsive web design offers generous and simple user interfaces (UIs) to the users. Mobile users only show interest to those sites that give them a sense of simplicity. Thus, it has become useful tactics for the companies to adopt responsive web designs for improving the user experience. As if they get succeeded in making the audience happier, more will be the chances to get the leads for their business.
Enhances Sales and Conversion Rates
With the availability of several eCommerce mobile applications, a tremendous number of users prefer to shop through their mobile devices. For targeting more and potential customers, companies value the importance of responsive web design and thus, they are adopting this design. For instance, one of the famous lifestyle eCommerce entities Myntra has already shut down their desktop site and ultimately moves and focuses towards targeting mobile audience. Thus, responsive web design is responsible for boosting the sales and generating high revenues for the business.
Offers Easy Reporting
Responsive web design allows easier monitoring and analysis. Having a single responsive website will take all worries away to tracking user journeys, conversion paths, funnels, and redirections between your sites. With the passage of time, Google Analytics has been optimized to handle and manage multiple devices and responsive reporting. It just integrates all the details into a single report.
Saves Time & Money on Mobile Development
Having a responsive web design throws one of the greatest benefits for the companies, and that is the development of mobile websites in relatively less time. It offers developers the functionality to embed code into a single document to make the site work and smoothly run on a variety of devices. Thus, responsive web design provides benefits to the owners by reducing the time and mobile development costs.
Allows Easy Site Management
Maintaining a website developed with responsive web design are much easier and less time consuming. It offers you the complete site administration to alter, manage, and update necessary changes regarding images, videos, contents, layouts, and many more as and when required. From the business point of view, it is good to have a website that is to manage without seeking the help of an expert.
Enhances Offline Browsing Experience
Responsive web design allows you to deliver high-quality content to the variety of devices to the online audience. With the help of HTML5 sites have become easy to access even offline. Sometimes, in the absence of Internet connection, users want to read the useful content of the site and responsive websites allows them to access the data on the go.
In the End
Points highlighted above for responsive web design unfold its importance. With the increased competition in every domain, it becomes mandatory for the organizations to stay updated by adopting new technologies and developments. Sales through tablets and smartphones are about to explode in the coming times due to it companies are adopting responsive designs for their websites. Thus, having a website developed through responsive web designs help companies to stay ahead of trend and competition.
Author : Abhyudaya Tripathi is a digital marketing expert with over 15 years of precious experience and presently he is an Associate Director at ResultFirst Organization. He is extremely passionate about making information seekers and quest lovers aware about digital marketing. His area of expertise covers everything that comes under the umbrella of digital marketing .