Let's face it - marketing is what makes or breaks a business. You can have the best product out there, or perform a service better than anybody else, but if your presentation isn't on point, there's very little chance your business will succeed. The market is packed with companies trying to persuade the customers that their product is 100 times better than all the other on the web: presentation is everything, how you show your talents to your possible customers and how you present your ideas is the soul of modern commerce. And what better presents your company than a beautifully made website?
A website makes your company easier to find and makes your product or service accessible to more people: you must consider that about the 40% of people worldwide use internet to look for the perfect solution to fulfill their needs, and a great percentuage of these customers finalize their purchases directly on the web. It's what sets you apart from your competition and gives you a head start in your industry. A well made website will help you rank better, grow your client base and increase your revenue, that is actually what every businessman look for. Engaging content will help you share your knowledge and establish yourself as an expert in your field.
But how do you make it all look professional? How do you make it look like a million bucks without spending a dime? Well, it's much easier than it sounds, you just need the right tools and experts to advise you through the entire process. Let us break it down for you.
1. Use a safe and reliable website building platform
Creating a website from scratch is expensive and time consuming, not to mention hard and exhausting, and cannot be done unless you're an expert in coding and HTML writing. Using a website builder helps you bypass all of these problems. SITE123 is an incredible website builder that allows you create a professional website in just few minutes. Its intuitive interface and easy to use numerous features, as well as dozens of pre made layouts and designs have already made it a favorite among small business owners around the world.
By using SITE123, you basically get the aesthetics, professionalism and responsiveness of an independently hosted website, but gain the reliability and safety of a website builder.
2. Don't go crazy with the customization
SITE123 allows you to customize each and every aspect of your website - from the size and color of your buttons to apps and widgets embedded on your pages, you can set your personal blog or website the way you prefer; do you want a pink website that talks about unicorns? You got it. Do you need a green-style page to share your ideas about bio-trends and ecology? You got it. However, we recommend you don't go overboard with the customization. It will take up a lot of time and can often make your website look too distracting.
3. Keep the color scheme neutral
Choose colors that complement those of your brand. Start with a neutral one like white, beige or light gray, add a pop of color with a bold one like orange, red or yellow, and calm everything down with a darker, more powerful one like navy, dark green or black. You can change the color scheme of your website as many times as you want, and SITE123 also has a variety of pre made one for you to choose from.
4. Add social media icons
Interlinking all of your company's profiles will help your customers find you. Add social media icons with just a click of a button in the Editor menu, and add links to your Facebook, Twitter, Instagram and LinkedIn profiles.
Social media are important too. Nowadays, the social networks are a fundamental part to consider when starting a business, especially if we're talking about an online business. If you already have a social profile, make sure that the name of such profile is some way similar or recall your website's domain. If you don't have a social page for your website, make sure to check the availability of the name you've chosen on all the networks you intend to use.
5. Add contact info
Adding contact info to your website will help your clients reach out to you more easily, and help you look more reliable. Click the 'add new page' button and create a contact page. You can choose the layout of the page, and add your address, phone number, email and social media icons. Your location will automatically be shown on a Google Map.
6. Add testimonials
There's nothing wrong in flaunting your assets, and customer testimonials are probably the most important ones you'll get. Add testimonials and help your potential customers get an insight into your company from all of the satisfied customers you've acquired over time.
7. Find the right Brand Name
The name of your brand is the gateway to your online success. It is important that you use a simple and easy to remember name, but still catchy and rememberable.
8. Decide if your website is going to be multilingual
English is the most popular language, BUT there are almost 7000 other languages around the world! The number is pretty huge, but it comes with opportunities, this means that you have the chance to do your marketing not only in English but in all those other languages (English is not the most spoken language throughout the world: it comes only in third place- right after Mandarin and Spanish). But don't worry if your website is in English only; we'll help you find out how to translate and get your website into other languages.
Oh yes, that's about all that is to it! These 8 things will help your website look like it cost a fortune and help establish your brand as a leader in your industry. Just remember - be honest, straightforward and passionate when creating a website, and there's no way it won't succeed! So, what are you waiting for? Create your website now and watch your business grow.