Nothing is more satisfying than knowing that you have more than enough followers on Instagram, and loads of traffic coming to your blog each day. Although this may seem far-fetched, you can get plenty of people following you on these accounts and channels. Outlined below are a few tips how.
1. Be aware of latest trending channels
With new social channels popping up all the time, it is easy for one to get lost in the mix. Even the savviest individuals cannot keep up with all the trending topics on social media and the internet at large. You, however, do not need to follow all the upcoming channels, only the ones that matter in the social media world. Once you get a grasp of what's happening on the social media, it will then be much easier to filter out junk to remain with authentic and converting channels.
2. Try out new channels on social media
As mentioned earlier, it is important to keep yourself updated with the latest channels. Instead of focusing on already popular channels, take some time to evaluate and try out smaller or new channels with the potential to grow.
Although using big networks such as Instagram and Facebook may prove challenging, your blog or account can benefit greatly should you utilise them. With thousands of people using these platforms to reach out to their target audience, you would need to work extra hard and be creative enough to achieve the primary goal. You can also focus on smaller channels with a potential of growing (e.g. MEMRY) to reach out to fans quickly. Some of the biggest bloggers in the fashion industry such as Chiara Ferragni used small and emerging social media channels (such as LookBook) to establish a follower base.
3. Find a suitable niche to capitalise in
With millions of same minded social media influencers and bloggers out there, getting a footing on the overly crowded platform can be quite a challenge. It is, therefore, important that you find a suitable niche to capitalise on, and something you are superb at. With a little passion, research, and creativity, you should be able to find something to use as inspiration. You can then use this inspiration to show the world who you are. LiChiPan and SymmteryBreakfast are good examples of incentives that you can borrow ideas from.
4. Keep your followers engaged
You need to give your fans a reason why they need to stick to your channel. While publishing fresh and informative content may help attract more audiences (and possibly followers) your way, asking the audience for their opinions or post podcasts to help keep then engaged. You could also use competitions and promotional giveaways to add some fun to it.
5. Make use of hashtags (#)
Many people today use the hashtag feature to find whatever they are looking for on social media. Hashtags provide an easy way to find and reach people with similar interests as you, hence a vital tool for a blogger or social media influencer. Use at least two hashtags on each picture or article you post online to attract a following. The hashtag needs to be well thought of, precise, and relevant to the picture or post; otherwise, people will find it inappropriate.
6. Tag, tag, tag
Tags are other useful tools that you can use to grow your following. Tagging your friends, brands, and anyone else who might be interested in your posts can help improve visibility and exposure on social media. Tags alone can contribute to making your channel known to the masses within a very short time. Each time you tag a friend or a brand, your post becomes visible to their timelines or profiles thus increased exposure.
As interesting or engaging your posts may be, your followers need to know you in person. This is the reason why you need to get out there and make yourself known to them. Some of the best ways to get known on social media are by participating in forums, liking someone's posts, commenting on their pictures, and responding to their requests once in a while. As long as you are active and comment on your follower's posts and blogs, they will most likely return the favour, and more people will get to know you in the long run. Interacting on social media is key to building a following on the same.
Jacob Bernstein writes for Vibbi and is an expert on social media with love for how it can win new customers.