A company website plays a huge role in branding, online presence, e-commerce, business professionalism, and more. That said, and despite the many reasons why websites are vital for small businesses, just "having" one isn't enough. Your website should be easy to navigate, offer quality content, and also look appealing. For this, nothing beats premium Drupal themes. But even then, there is one thing missing- your company logo. Without a unique and attractive company logo, you can't create a brand.
So, just go to Tailor Brands website, enter your brand name, and follow these steps:
Enter the industry the business belongs to. Examples include education, financial services, web designs, apparels, etc. For your help, you will automatically get suggestions from the back-end service as you will type in the text box. For this example, let's go with "craft beer". Now, enter a few details about the company. For instance, it could be "we offer some of the most unique coffee-inspired craft beers in Tampa, FL".
These details will help the program learn about your company so that it can offer the best logo creation experience.
Pick the logo type. You will get 3 choices:
- Icon-Based: This is one of the most common logo formats. In this, you pick an icon that represents your business. Popular examples include Nike, Apple, etc.
- Name Based: In this, the logo is created by taking the name of the brand. Examples include Facebook, Google, etc.
- Initial Based: As you would expect, this one takes the initials of your brand. Examples include Warner Bros. (WB), Hewlett-Packard (HP), etc.
Depending on what you pick, you will be given different options.
In our example, let's go with the icon-based logo. Once you select it, you can choose either an abstract shape or pick an icon yourself. Since in this example we are a craft beer business, we can search for "beer" icons by entering the word in the search box. As soon as you do this, you will get a number of icons to pick from. For even more variety, you can enter a different keyword that's related to your business.
The service will now try to identify the kind logo design and style you are looking for by asking you your preferences. Basically, you will be shown multiple groups of two images, one group at a time, and you have to select one of the two. Based on your selections, the AI algorithm will narrow down the features for your logo design. However, if you don't have one already, then you can easily learn how to make a logo without shelling out a lot of money with the help of Tailor Brands.
Once done, you will hardly need to wait more than 30 seconds for the results as the system is pretty fast and accurate. And so, in no time you will have an awesome logo created just for you! Since it's based on your inputs, it will be exactly what you are looking for. At the very least, it will be in the ballpark. If you are not 100% satisfied with the design, then you can easily make a few edits as per your preferences with the "Edit Your Logo" option. You can change everything- layouts, colors, fonts, etc. You don't even need to be tech-savvy to have in-depth knowledge of the business logo evolution as the editor is extremely user-friendly and simple to use.
As soon as your logo is ready, you download it in your preferred file format and add to the theme. You can also use the logo for many other things as well including social media banners, business presentation slides, landing page, and even Facebook ads. This is because Tailor Brands offers a full branding suite with a variety of design and branding services.
Things to Keep in Mind
Even though the Tailor Brands branding tool will do most of the work for you, it will still help to understand the basics of designing and branding. So, when you create a logo, be sure to keep the following things in mind:
The colors you pick for your Drupal theme will greatly affect how it appears to others. This is because different colors represent different emotions and characteristics. Check the following:
- Yellow: optimism, sunny, creative, happy
- Red: sexy, bold, feisty, energetic
- Purple: royal, spiritual, evocative
- White: pure, clean, simple
- Black: powerful, eerie, gothic
- Pink: cheeky, flirty
- Green: organic, prosperity, growth, earthy
Picking a wrong message-color combo can be counter-productive and fail to get the desired results. Thus, be careful with the color palette you stick with.
It's really important that the logo is flexible and adaptable. In other words, you should be able to identify it when it's scaled up or up. Ideally, it should also look good when narrowed down horizontally, or stretched vertically as these are the qualities of timeless and impeccable logos. Useful tip: The more simple and creative the logo is, the better. This is because simple logos usually look good in almost all types of shapes and sizes.
Just the color, the typography of the logo is extremely important. It should be appealing, easily read, and most importantly- unique. In fact, there are many logos that are known for their custom fonts/calligraphy. Some good examples include Coca-Cola, Google, Sony, etc.
Avoiding the Cliche
One of the most common mistakes that the budding graphics designers and logo designers make is that they side with the most obvious and common designs. For instance, if they have to make a logo for a real estate theme, then they will create a logo that uses the standard slanted roof house design. Similarly, for an environmental theme, they may create a logo centered around a tree or a leaf.
Creativity is extremely important when you want a logo that stands out. There are hundreds of thousands of logos for every theme, and if yours looks similar to them then it can be easily ignored and forgotten. So, it's best to take your time and never settle with your results until you are 100% satisfied. Usually, the first few logo ideas that you come up with are pretty basic and common. Only after you have worked on at least 8-10 of them you can reach a point where your logo looks distinct, unique, and appealing.
Summing it Up
There are countless websites in every niche on the Internet today. Thus, you can't afford to have yours look like the most of them lest it becomes lost in the crowd. To make your website theme or Drupal theme stand out, you must take your time with the UI and the design. As for the logo, the method explained above is the best to go for. It's simple, quick, and easy on the pocket too! So, waste no time and start creating beautiful and unique logos for your themes today! Good luck!