Digital marketing is not any marketing technique. It holds a ton of potential to make your business popular and then keep it popular for ages. quality product and service offering to the market, needs its best buddy - SEO, to make an easy transit to the relevant audience.
Advertising has a new revived face in 21st. Century. The increase in a number of internet users and users of the smartphone have opened too many avenues for business marketing. There is a lot to do in this area, and the best part is, it does really show returns on your investment.
Being an entrepreneur, you do know the significance of marketing. And you may also know the basics of traditional marketing. You and your team put every effort to market out the business products and services using methods like hoarding display, newspaper ads, television ads, banners, third party store advertising, free sample distribution and promotional events. With all these marketing sources, you are aiming towards:
- Finding the right audience for the products or services
- Analysing the market potential
- Understanding competition and its popularity
- Distribution channel for the researched market
- Limitations and challenges in reaching the right audience
- Reading consumer behaviour
- Getting their feedback and reviews
These are evergreen marketing requirements; what has changed now is the medium.
You can't ignore the fad of internet usage and the fact that it is becoming a trusted medium foracquiring new customers as well as retaining them.To your astonishment, more than one billion people access the Internet in Asia-pacific. This number is so significant that it has opened the market for investors in digital marketing.
What encompasses Digital marketing
We truly are in the digital era. We use applications for almost every aspect of life, try to be a part of maximum social media platforms, buying everything online (from furniture to shampoo), running virtual business store, reading & writing stories, playing, discussing, or just browsing about whatever comes to mind (Ok Google, does boys wear pink shirts). To put it simply, people are on the internet and their gadgets for a maximum hour of the day. And there are stats to support this fact (FACT: As of January 1, 2018, there were 3,812,564,450 internet users straddling the globe).
So, don't you think it is the best confined place for marketing, which has tons of prospective consumers from every kind of business? Indeed! And hence, digital marketing.
The biggest concern is what all is being done in digital marketing!And how do theymake your business:
1. Search Engine Optimization (SEO)
To enable search engines to rank your website on higher positions during search results webpages, requires a process called SEO. It aims at optimizing the pages on-site and other ways of optimizing them off-site.
2. Content Marketing
The relevant source of promotion of your business, other than of your website, are looked for in content marketing activity. These other sources are then made to contain assets like your website link, relative blogs, informative videos, expressive images, infographics, brochures, logos, news, and reviews. All these help in brand awareness, traffic growth, lead generation, or customers.
3. Social Media Marketing
This is yet another activity to increase brand awareness, drive traffic, and generate leads for your business. Your business brand and related content are distributed consistently on social media platforms like Facebook, Twitter, Pinterest, LinkedIn, etc. This continuous pitching towards a large number ofthe audience helps in brand recognition and earning maximum honest reviews.
4. Pay-Per-Click (PPC)
It is a paid method of online advertising. The business pays a certain amount for each time its display ad on publisher's site gets clicked. This is an effective way of driving traffic. The most common type of PPC is Google AdWords.
5. Affiliate Marketing
This marketing is a performance-based activity where you will pay a commission to other person or company, on promoting your business' products or services on their website. The affiliates build a hierarchy level in due course of time.
6. Marketing Automation
There are certain software applications that exist in the market that could reasonably automate your online marketing activities, especially repetitive tasks such as emails, social media, and other website actions.
7. Email Marketing
Email, still being the effective way of business communication, is bound to be included in digital marketing activities. Promotional and informational content about your business is sent to relevant Email addresses that would encourage them to visit your website.
8. Online PR (Press Release)
Press Releases, like the ones you have read in newspapers, is intended to make the audience aware of the latest development and news happening in your business niche. You can earn an online coverage with digital publications, blogs, and other content-based websites.
You can publish the PR on your own website or can approach various popular third-party PR sites for featuring your PR content. The latter option can additionally help you with driving traffic to your website by using the trust and search engine credibility of the third-party site.
9. Online Reputation Management
It is about making a reputation around the entire online search world. This is done by making people talk about your business or brand or products or services. So, when you google yourself, how you get represented, is all thatis handled under online reputation management.
The 5 Ways to Glory
Digital marketing is changing lives of many businesses around the globe. It gives the following growth dimension:
1. A commercial search will lead to offline purchase
According to ComScore, an American media measurement and analytics company, 90% of online commercial searches result in offline purchases. This means SEO is undoubtedly the essential digital marketing activity which directly concerns with sales of your business products & services.
There are many statistics that would certainly convince an entrepreneur what his/her business is missing in the absence of a relevant SEO service.
2. Saves some bucks for your business
By far, digital marketing is comparatively the economicalway of marketing. And once done, it will continue to reap benefits of positive branding to your business, even after you stop investing (though you should be vigilant of new competition in the market and decide to further invest in the digital marketing if you feel your brand is being affected in any way).
3. Medium for customer acquisition & retention
To show the effectiveness of Social Media marketing, here is a quick interesting fact.
Digital marketing Philippines has some great trends. With Filipinos spending an average of more than 4 hours each day on social media, it gives more than enough promotional platform to business, for acquiring more than enough new customers.
Also, social media has this special benefit of interaction on the spot. This helps business owners to quickly assess the status of their popularity. The quick two-way communication helps in acquiring new customers. These new ones can be retained for longer period.
But social media can go uncontrol if managed irresponsibly. Care must be taken over the customer reviews. Just as positive reviews, negative ones would also spread like fire. And may pose harm to the reputation of your brand.
4. Helps in building reputation & trust
There is a reason for embedding social media share icons on your business website; the businesses try to use the impulsive behavioural characteristic of human nature and turn them into their favour. People start to talk about you and your business. Not just social media, in portals like news, discussion forums, Q&A sites, channelshelps to build a trust amongst your type of audience.
Your well-built website alone can generate great trust. With 3.5 billion daily Google searches, there is high market potential, but you can only have your share only if your business has well-maintained the reputation and responsiveness to local business search queries.
5. It makes business to reach quickly to users
We have already mentioned some stats that confirmhow the internet is a fad today. With so many options available, like Google listings, Facebook business page, twitter handles, mobile applications, community pages, businesses can be made available overnight to a huge number of eyeballs. With proper streaming and optimization, the results can also be seen within hours. The main game here is to reach the correct audience.
The conclusive advice is to go for proper research about your business niche and audience before you start with digital marketing services. After all, you would not want to lose your share of success from the biggest marketing medium of this era.