4 Pros & 4 Cons of Using SITE123 For Websites

By admin, 23 May, 2017

There are seemingly thousands of different ways to build a website today. SITE123 is one of the best-known brands in the website builder product type. Back in the day, the only way people could have a website was by hiring a programming professional to write the source code. This would take quite some time, starting with researching for a professional, then getting in touch with him, explaining the needs, learning how it could be done on his end, etc. And what would take the most time of all was the actual professional’s work in building the website itself. The internet was in its beginnings and even the most experienced professionals would face many issues when programming. The code languages were not as bold as they are today. They were still under development and that was a major problem.

The way these professionals had to build their websites was by opening a blank document and starting to write the code from scratch, just as you would write an essay. However, you were born speaking your language and the coder wasn’t born knowing how to code. In addition, coding isn’t a very easy sequence of letters, then words, then sentences… It can be much harder than that. On top of all this, add the fact that to build a decent website back then, the professional would need to know not only one programming language, but many: 2 or 3 of them and sometimes even more. How many languages do you speak again?

Luckily, you do not have to face all the trouble of learning these programming languages or even contacting a programmer to do so. As the internet evolved, so did the tools available out there. And many of them are set to save you lots of time in these kinds of processes. In the specific operation of building a website, there are many options available, and among them is SITE123. It is here to change everything you have known about website builders.

The evolution

Traditionally, there are a few ways to build a website. Let’s take a look at them (if you like knowing a bit of a background this is for you, if you do not like fun facts you can just skip it):

  • Blank document: as mentioned above, the programmer would start coding a website from scratch with no help whatsoever but just a very simple document interface. He would have to write the code, then upload it using a FTP (File Transfer Protocol) server just to see the results of his work. Then if it needed changes (and it usually needs), he would go back to the document, edit or fix it and upload again, and so on.
  • WYSIWYG: the acronym stands for “what you see is what you get”. This is like the evolution of the above method. Some software products began to come out with the screen divided in two: one for the person to write the code and the other for him to see the results. The evolution of these software products brought the possibility for a programmer to just throw in an image and the software would automatically write the code for placing the image on the website. This has evolved into the.
  • Drag and drop builders: with the drag and drop builders the lives of those looking to build a website have become much easier. For the first time in history, regular people like you and I were able to build website by ourselves. There was absolutely no need to hire a programmer to code or a designer to sketch your website. The drag and drop builders work just by having the user drag and drop and item that they would like to see on their website and not having to worry about the code at all. And then, when you think it can’t get better, here comes.
  • SITE123: they have started literally a whole new era for website building. No worries about coding, designing or putting items at the correct place (believe me, this takes a lot of time). For the first time in history people are able to build a website in a matter of minutes. The interface is much easier and only requires the user to adjust the parts of the website to his taste. It is pretty much like putting together a social media profile. Anyone with basic computer knowledge can do it and still get great results.

“Tell me more!” - Ok

Founded in late 2015, SITE123 got into the market with one main purpose: to make everyone’s lives easier when it comes to building a website, especially the lives of small business owners. They wanted to cut considerably the time people would spend building websites, so they could move onto other tasks from their businesses or projects that require their attention. In this direction, they are working constantly to develop products and helping anyone to create a professional website easily.

SITE123 is a perfect solution for private or corporate Internet users, offering tools that would spare them of any prior design and coding experience. And users do not have to drag and drop stuff around for hours on end either. Think with me here for a moment… It’s cool to drag and drop but it brings with it one major problem: having to make sure everything is in the right place, aligned and well arranged. Boy, that takes much more time than creating the content and hiring a professional. So in the end, drag and drop builders can be just a pain in the butt instead of a facilitator.

The website builder that SITE123 offers lets you handle the whole thing without dragging and dropping or hiring a professional. Needless to say, that saves you time, money, efforts and most importantly: patience.

How good is it?

On top of the mission and possibilities offered by SITE123, the numbers speak for themselves. A website company with a little bit more than one year of life, has now approximately 450,000 visitors per month, based on its results from SimilarWeb. That is right: from 0 to 450 thousand visitors per month in around one year of existence.

This tell us a couple things:

  • people are liking it and coming back
  • users like it so much that they spread out the word

And we know that when a product gets famous through word of mouth, it means it really must be good or at least worth the try. Now, when this takes a website to over 450,000 visitors per month… you can bet it’s awesome!

People all over the world are hearing about it (or reading about it, like you are right now)… The word has spread and there are users coming from all the major technological and first world countries, including the US, UK, India, Australia, Canada, Netherlands, Italy and much more as you can see on the stats available on SEMRush.

With all that said, I am not here to convince you to use SITE123, as it may sound. You have already convinced yourself to use it just like I did for a few recent projects. Nevertheless, there are a few points to pay attention to as it isn’t all just gold. There are a few cons so let’s take a look at both sides.

Pros of Using SITE123

  • FANTASTIC SEO results - SITE123 Built with an amazing code that delivers a great SEO results for any website.
  • Responsive Web Design - with SITE123 your website look good on all devices (desktops, tablets, and phones).
  • Ready-made Styles and Layouts - You can edit your website's layout, setting up different kinds of menus… the most important thing is that you can change your website's layout as many time as you want and your site still have a professional look and feel.
  • 56 different languages to build your website - It’s amazing! You can build your website in almost any language you want.

Cons of Using SITE123

  • No access to the source code – you can’t add any code to your website for whatever reasons you may have.
  • Visible advertisements on the free plan - There are SITE123 ads on the free plan. To get rid of them, you just need to upgrade your account.
  • Not designed to handle complex e-commerce needs - To be fair, SITE123 does have better e-commerce tools than most standard website builders, and it makes it possible to work with small and mid-sized online stores but not with big e-commerce websites.
  • No user access area – they do not provide a user access area yet


All in all, SITE123 has a few important features lacking like deeper stock management and user intranet. However, the advantages it brings are worthwhile. The interface is very simple to use and the websites that come out of it are very eye catching. Now, you decide for yourself: is it worth the try to spend less than half an hour and have a website ready right away?