Keyword Research Tools are the tools which help you to find the highly searched and low competition keyword related to your posts and titles. Finding the right and the highly searched keyword is the best strategy for On-page SEO. How much popular your site is, depends on how well you utilize the Keyword research tools. These tools not only let you do keyword research for your website, but you can also check how and with which keywords your competitors are ranking in search engines.
These tools are necessary if you want to rank your website in the search engines like Google, Bing etc. Many SEO experts and digital marketers rely on keyword research tools. If you are doing proper on-page SEO, you can even rank your website without backlinks. That can only be possible if you are doing proper keyword research and using only highly searched and low competition keywords.
9 Best Keyword Research Tools
SEmrush is a professional SEO tool which allows you to get the keywords your competitors are ranking for, the value of each keyword, the landing page for each keyword. There are some other features of this tool like technical SEO audit, semantic core collection, competitive intelligence, position tracking, backlinks audit, and analytics. However, it is a freemium tool, you can purchase its premium plans to get advanced features. There are basically 3 plans with different features. You can purchase anyone by paying monthly or annually.
- Pro Plan – $99.95 per month.
- Guru Plan – $199.95 per month.
- Business Plan – $399.95 per month.
SpyFu is another well-designed keyword research tool to let you download the most profitable keywords of competitors. You can search for any domain and see every keyword they have bought on Adwords, the keywords for which the domain is ranking and much more. You can use this tool for free, but you have to purchase one of its premium version to get access to advanced features.
- Basic Plan – $39 per month
- Professional Plan – $99 per month
- Team Plan – $299 per month
3. Market Samurai
Market Samurai will let you do the proper analysis of the keywords. You can find high ranked, highly profitable and low competition keywords. It is a software and can be downloaded for Mac or PC. This tool puts complete market intelligence at your fingertips, can do critical search engine marketing tasks, and gives you confidence, focus, and direction in your internet marketing. You can download this tool for free as a trial version. You can buy the premium and full version at $149.
- Market Samurai Full Version – $149
WordStream has the database of over Trillion keywords to help the marketers to get keyword suggestions, keyword analysis, keyword grouping, long-tail keywords, and negative keywords. You can use it for free, but the premium downloadable software will cost you $2,928 per year or $264 monthly for getting access to premium features.
- Per Year Plan – $2,928
- Per Month Plan – $264
Ubersuggest is a keyword suggestion tool and it was the first tool that scraped Google Autocomplete data. You can quickly find new keywords and take the keyword research to the next level. It gives a bunch of keyword ideas for SEO, PPC, and your next content marketing campaign. It is one of the best and free SEO tools and it doesn’t have any premium plan.
HitTail is a keyword research tool that let you find long tail keywords by analyzing the existing website traffic and suggests you the relevant long tail keywords. You don’t have to be an SEO expert to use this tool. Simply put the domain of your website and find long tail keyword suggestions relevant to the audience of your website. You can use this tool for free. The premium plans will give you advanced features.
- Pro Plan – $19.95 per month
- Business Plan – $39.95 per month
- Agency Plan – $79.95 per month
Moz has Moz pro keyword research tool which let the users get keyword suggestions, SERP analysis. It is the perfect tool for On-page optimization and keyword research. It is the best-featured SEO tool as it let you track global ranking, check search visibility score, track competitor rank, local ranking, mobile ranking and much more. You can try the free trail, it also has 4 premium plans with access to full paid features.
- Standard Plan – $99 per month
- Medium Plan – $149 per month
- Large Plan – $249 per month
- Premium Plan – $599 per month
serpIQ is a decent keyword research tool which discovers hundreds of keyword opportunities in seconds. It rapidly breaks down why the competitors are ranking for a keyword. It is another one of the free SEO tools for doing keyword research, keyword analysis and much more.
Wordtracker is basically a web application which reveals high performing long-tail keywords within seconds. With its own internal index of keywords, it shows long-tail keywords that the Google Keyword Planner won’t show. It has a lot of advanced features which GKP will not provide you. The users can use its keyword research tool for free. Its premium features will get access to some more useful features.
- Bronze Plan – $27 per month
- Silver Plan – $69 per month
- Gold Plan – $99 per month
No matter how much SEO expert you are, you will end up using keyword research tools if you really want to compete with your competitors. We have listed the best tools which you can use. It may be difficult to choose the one tool which you should rely on. However, all the tools offer free trial versions to let the users if it suits their taste. You can use the trial version to check which one suits the best. If we have missed any great tool, you can tell us in the comment section below.
Guest post by Sreejesh