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Mastering Your Keyword Search Strategy

Mastering Your Keyword Search Strategy

Mastering the keyword search strategy involves really going beyond the Google Keyword Planner and doing some intuitive research about your target audience. Despite its great utility in coming up with words related directly to your search item, the Google Keyword Planner has its limitations. For instance, it does not produce words that may not be directly related to your search item, but are still likely to be in the mind of your target audience.