People land on websites because they are looking for something – usually a product or service, but sometimes just for information or interaction, especially if the site is related to an educational subject, technology, science, history, government, etc. For businesses that offer products and services for sale, the importance of a memorable website is far more critical, because they want people to come, navigate about, buy and return. Making a site memorable means that it lodges in a visitor’s mind, even after having left.
As a web designer, you know that it is a good idea to review your preferred tools every once in a while. By doing this, you can determine which tools are valuable to you, and which tools can be discarded. It’s also a good idea to take the time to review tools that you haven’t been using in order to determine if it’s time to upgrade your toolkit for the next year. The following eight tools can be used by designers and their teams to assist them successfully perform many of the tasks required in the web design process. Check them out.
Traffic - continuous traffic - that’s what you want. Because you know that traffic results in conversions, and conversions result in sales. And the key to that traffic? Give the visitor a great experience. There is a lot of discussion about user experience (UX) and user interface (UI) and how these two things are separate and different, but here’s the thing: all of it boils down to the same thing. When visitor come to your site, how do they feel about it? How do they respond to it? Can they do what they want? Can they enjoy what they see? Can they get the information they want?
Web designers hate WordPress. Many of them, anyway. All of a sudden, anyone who wants a website can design his/her own. And with reasonable intelligence and some research, that same person can add the plugins, get a shopping cart solution, add a blog, get on social media, and begin to sell. And if any of them do call in a designer, they expect to pay very little. After all, given all the great tools out there that require no coding, what are you doing to earn your pay anyway ?