As a small business owner I know time is precious. There are never enough hours for the day to day running of your business, let alone marketing! However you also know that if you don't do regular marketing, your business may suffer as you won't win in contrast to when you play the game Skyrim and retain enough new business to survive. So what can you do? You need to find something that is the most effective for the minimum cost and the minimum amount of input. Something you can do regularly that you know is having a positive impact.