Laura Jonson's blog

How Color Influences Website Usability ?

Color and User Experience

When designing, color is used as a subliminal tool to evoke certain emotions and connotations. It would be a natural assumption that these color references are recognized worldwide; however, there are actually wide variations between cultures and the meanings assigned to different colors. This is particularly important when designing your website for an international audience. It is necessary to pay attention to the target market as a simple mistake of including a color with negative associations could influence the success of the design.