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What is eCommerce Gamification?

What is eCommerce Gamification?

According to Wikipedia, gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users' self contributions. If you think about gamification in the context of an eCommerce site, you will understand that this is a great tool aimed at making shopping process more entertaining due to different motivators, both hidden and visible. Gamification gives a person an opportunity to achieve something: a goal, get points, coupons, etc. that can generally be called rewards.