The biggest challenge that application owners are facing these days is making an application easy to be discovered in this highly saturated market. App Store optimization is a very crucial step in the process of marketing. This App Store Optimization is a process where your mobile applications will be shown higher in the app search results. Like in the case of search engines, higher the rankings, higher are the visibility of your application to your potential users. The only aim of ASO is to find and grab more app users and then convincing them to download your application.