Anyone who runs an e-commerce business should be very well aware of the fact that social media is extremely important in driving traffic to your website. As a matter of fact, over 90% of consumers consult social media sources when making a buying decision. This is because people tend to trust the product recommendations of their friends on social media sites. This is the modern version of the old-fashioned concept of word-of-mouth marketing. We will share some very smart tips and advice that will help you make the best use of social media in marketing of your business website.