Before deciding on the “best” e-commerce platform, it is important make sure you are well-informed about all options available to you. Most business owners would pick one that is simple and easy to use and has all the tools necessary to run the business. However, what fits well with one business might not always be the best option for another. So far, Magento has become the most popular e-commerce platform in the world. This is without a doubt a spectacular platform that is free, scalable, customizable, and very powerful if you want to create a search-engine-friendly website.