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To hire an inbound marketing agency or not to hire? The moment you decide to leverage internet marketing for your business - which by the way you should - you will come face to face with the decision to either create an in-house unit for your online efforts or bring in a digital marketing agency. Depending on the unique needs and stage your business is at - each of the option presents some advantages and demerits by the way - outsourcing your digital marketing can be the game changer for your business.

Any good SEO company will counsel their clients that generating inbound links, also known as backlinks, is one of the most influential ranking factors used by Google. These links, at their most basic level, imply to search engines that the target website is of high enough quality that other sites are linking back to it. The level of authority and popularity of a website that these backlinks suggest is just as, if not more important than the actual quality of the sites themselves.

In a world that's ruled by technology, where most of us struggle to stay offline for more than a few hours without developing withdrawal symptoms, digital marketing is king. Every business understands the necessity of marketing, but there's always the question of whether a given strategy is actually yielding results or simply draining valuable resources. Here are seven tried and tested digital marketing strategies that definitely work.

As 2017 winds down, it's time to take stock of the highlights and top markers in the web development industry and to forecast the probable trajectory the path of development will take in the coming year. We have seen breath-taking changes in the sector that has left so many technologies going obsolete within a short period.

Let's face it - marketing is what makes or breaks a business. You can have the best product out there, or perform a service better than anybody else, but if your presentation isn't on point, there's very little chance your business will succeed. The market is packed with companies trying to persuade the customers that their product is 100 times better than all the other on the web: presentation is everything, how you show your talents to your possible customers and how you present your ideas is the soul of modern commerce.

When you design and develop apps and software for your customers, few things matter more than user satisfaction. If users don't like interacting with the platform, they aren't going to come back for more. The question is, are you designing user-friendly solutions ? "User experience - UX, for short - is how a person feels when interacting with a digital product. UX encompasses a lot of factors, some that are controllable by designers and developers and some that are environmental or just user preference," designer Carrie Cousins explains.

Content is king, they say, when it comes to both marketing and higher search rankings. No website is complete without it, but content appears in varying levels of quality. You might place useful and interesting material on each web page and on your blog, but is that enough to drive conversions and improve the overall caliber of your website? Content on your site is an all-encompassing marketing tool. It's often the primary factor that inspires purchasing behavior. For that reason alone, it should transcend the material in a typical blog.

If you've spent some time looking around for website builders, you've probably noticed that there are a plethora of options available. Popular options include GoDaddy, Weebly, Wix, and Squarespace, though these only represent the tip of the iceberg. Although Wix is often automatically selected by most people, you should also compare GoDaddy and Weebly. When you look at objective reviews and ratings, GoDaddy ranks very well. This is due, in large part, to the affordable plans and reliable brand name that's backed by around the clock support.

Are you a marketing strategist, business owner, or perhaps you are a marketing manager? The fact of the matter is that if your business is not smartphone-friendly, or it does not attract the generation of people who do everything on their smartphones, your sales will suffer. The worst-case scenario will be that, if you don't make sure that your business is smartphone friendly, you could end up having to close down your business. Statistics show that in 2016, 77% of Americans owned a smartphone, and that number is increasing every year.

Entrepreneurship is defined as the ability and zeal to start up, organise, and manage a new business venture along with all of its associated risks to make a profit. It should be noted at this juncture that it is not easy to be a successful entrepreneur. As the quotation mentioned above by Steve Jobs notes, the most successful entrepreneurs can persevere and not give up when times are tough, and businesses fail.