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A goldfish has an attention span of 9sec while the average web user has an attention span of 8.25sec (down from 12sec in 2000). Attention spans online are falling, so your website must get your message across faster than ever before. If your site is set up less than optimally, your pages will take too long to load, and potential buyers will leave and give their business to your competitors. To own your niche, your site must be faster than anyone else's, which means avoiding four common shortcuts that slow your website. How fast is fast?

Websites are everywhere for the simple reason that they are the essential way any business or individual communicates with the outside world. Blogs, either as standlone platforms or a component page of a site, are equally important. From a business point of view, they allow immediate updates to be disseminated, as well as keeping customers engaged on an ongoing basis. For individuals, they maintain the vital flow of web traffic.

Today, running a successful business is not an easy task because of everyone experience lot of competition in the market. When it comes to developing any business it is important to have an innovative business idea, at the same time you need to know about every aspect that creates both positive as well as negative impacts. To overcome complications, it is better to do research about the marketplace.

Starting a new business can be quite a challenge when it comes to finances. Not only do you have to think about the money you need to get things up and running but also for other important areas such as marketing the business. There are various forms of marketing that can be used these days, which is good news for small business because it means that you don't have to spend as much as businesses had to in years gone by.

When running a small web design business, accounting probably isn't something that gets you very excited. In fact, many web designers loathe this part of the job. However, it has to get done. Choosing the right accounting solution will go a long way in ensuring your financial picture is organized and accurate.

Building a website is a significant achievement, but if you want to be an online entrepreneur, that website needs to be profitable, meaning it takes in more money than it costs to maintain. Though the premise is simple, the execution eludes many inexperienced online entrepreneurs; after all, generating money from nothing can seem frustratingly challenging. Fortunately, there are a few strategies and steps you can follow to ensure that your website becomes and remains profitable.

Metrics like conversion rates and bounce rates get a lot of focus when it comes to website analytics, but don't underestimate the value in the "average time on page" statistic. If you really want to understand how your visitors are interacting with your website and what they think of your brand, this is a good place to start.

To hire an inbound marketing agency or not to hire? The moment you decide to leverage internet marketing for your business - which by the way you should - you will come face to face with the decision to either create an in-house unit for your online efforts or bring in a digital marketing agency. Depending on the unique needs and stage your business is at - each of the option presents some advantages and demerits by the way - outsourcing your digital marketing can be the game changer for your business.

Any good SEO company will counsel their clients that generating inbound links, also known as backlinks, is one of the most influential ranking factors used by Google. These links, at their most basic level, imply to search engines that the target website is of high enough quality that other sites are linking back to it. The level of authority and popularity of a website that these backlinks suggest is just as, if not more important than the actual quality of the sites themselves.

In a world that's ruled by technology, where most of us struggle to stay offline for more than a few hours without developing withdrawal symptoms, digital marketing is king. Every business understands the necessity of marketing, but there's always the question of whether a given strategy is actually yielding results or simply draining valuable resources. Here are seven tried and tested digital marketing strategies that definitely work.