Designing an effective website is tough and several businesses are in loggerheads to create a website that makes money. Instead of viewing their website as their own identity and a marketing venue, they treat sites to be just their online placeholders. This approach never results in more leads. Web design is usually handled by third parties who are never in the know about the brand or the company image. They just start to create a templated design based on the latest design principles.
Here are some web design changes that can make a real difference to your web identity.